What to AI. Who to AI with. The 5-week cohort for the leader making the AI call. Frustrated with adoption on tools you bought, or getting ready to buy and implement for the first time. Ten leaders. You walk out knowing where AI fits in your work, who on your team to grow, who to reposition, and what role to hire next before you spend another dollar.
Founding price $4,997 · Kept small on purpose · Cohort 2 opens at $7,997
Haven't watched the masterclass yet? Start there →
Most cohorts give you frameworks. This one gives you decisions. By the end of week 5, you know exactly who to grow, who to reposition, and what role to hire next.
A personalized Talent Activation Map for your leadership team. Plus the PPC framework you keep using long after the cohort ends, applied at your pace, with your team.
One 60-min 1:1 call with April per leader. Use it however you want. Bring her your hardest hire, your stuck team, your biggest fear.
A 90-day plan you can execute the day cohort ends
The People Potential Check applied live with your leadership team in Week 2
Two libraries: The Living Library (recorded courses kept up to date and refreshed every quarter, or sooner when something big shifts) plus your cohort's private live session recordings (only your class can see those, what happens in your room stays there)
The Winner's Circle. Peer-only Skool community for cohort graduates. Your first year is included in your cohort fee. Renews at $1,997/yr starting Year 2. Founding members lock that $1,997/yr rate forever.
Option to bring a +1 leader from your team. $2,500 for the seat. Two of you in the room means you leave on the same page, not as the lone translator carrying it back.
PPC defensibility guide in the Living Library. How to use the framework alongside your existing HR processes. Built for the CHROs and Heads of People in the room.
Earlier this year I resigned from my position at a global consulting firm to bet on myself. I'm building my own thing with a team of superhumans.
I've been a talent acquisition leader for over 20 years. I started in agency, ran my own, then got hired into a global consulting firm to do this work for some of the biggest companies you've heard of. Most of that time I've been hiring highly specialized talent who aren't looking for jobs. Thousands of client sessions with leaders and hiring managers. I've personally conducted over 10,000 interviews, extended the offers, and closed over 2,000 hires. Same problem, different scales. Not work I've watched. Work I've done.
Every one of those planning sessions is now an AI conversation, whether the leader knows it yet or not. I've built the frameworks this cohort runs on: STAGE for what AI does, ACQUIRE for activating the people who can run it, the People Potential Check for who's already in the building. I've watched hiring get reinvented four times. The tools sometimes win, but only at the companies that got the people ready first. In March I delivered the live version to 3,000 leaders at SquadUp Summit. The rest of my time goes to owner-operators of $10-100M companies who bought the AI tools and need their people to use them. Your AI is only as good as your People.
That's what the cohort is. What to AI and who to AI with. The talent planning conversation I've had thousands of times. Now with peers in the room making the same calls as you.
This is the work I love. Helping leaders see the talent they already have before that talent walks.
Process audit. Map where the work is flowing, where it's bottlenecking, and where AI fits before you decide what to do with a single person. Plus a light-touch on the 4-5 AI risks that matter at your scale (not enterprise theater): what data to keep out of public LLMs, who owns AI-generated work, when to call a lawyer vs. ignore the hype, and how to standardize your AI stack before it sprawls. I'll route you to vetted specialists for deeper governance work.
Apply the People Potential Check live with your leadership team. Map each leader to one of the 6 Talent Archetypes (Futurist, Orchestrator, Connector, Architect, Expert, Rainmaker) and one of the 4 AI Activation states (Disconnected, Aware, Engaged, Self-Directed). Leave with the full Talent Activation Map. Dark horses discovered.
The Leader People Stay For. Who you have to become to attract the AI-era talent everyone else is chasing.
You apply ACQUIRE to your open roles. You apply STAGE to your existing team. Live sessions cover the framework plus anonymized cases. Your team's names stay in your office.
Each leader presents their plan. The cohort pressure-tests it. April reads it back. You walk out ready to start Monday.
People show up at work in six patterns. The archetype is who they are at work. Independent of seat. Independent of title. A CEO can be any of the six. So can a junior analyst. You'll map every leader on your team in Week 2.
Sees what's coming before anyone else. Runs ahead, plants flags, pulls the team toward what's next.
Coordinates execution. Translates plans into shipped output. Holds the moving parts together.
Holds the team together. Runs the unofficial culture. The reason your best people stay.
Designs the route. Sees three moves ahead. Builds the system the team runs on.
Deep in the craft. Knows the WHAT cold. The person clients call by name.
Drives revenue. Closes deals. Lights the fire that funds the rest of the work.
The 6 Archetypes in this cohort are taught in depth in April's book, Your AI is Only as Good as Your People, coming late 2026.
Live sessions start September 9. The work starts the day you register. By the time Week 1 happens, you've already done the prep, met the cohort, and started running the work on your own team.
Welcome video from April. Skool invite. Every course in the Living Library unlocks (binge or pace, your call). PPC tool download. Calendar invites for all 5 live sessions.
The 4 Categories walkthrough (45 min). The vocabulary the whole cohort runs on. Watch this before anything else and Week 1 will hit harder.
A 30-min call with April. Tell her what you want to walk out with. She tailors how she shows up for your cohort.
A quick scan of your team. Size, departments, last 2 hires, biggest current pain. This loads Week 1 hot seats with your specific context.
Founding cohort only. Meet the people you'll be in the room with. Ask anything before live sessions start.
You walk in already armed. Week 1 is the work, not the scramble.
You're frustrated with adoption on the AI tools you already bought. Or you're about to buy and implement AI for the first time and want to do it right. Either way, you're the one making the call.
The leader running the people side of your business day-to-day. Owner, COO, president, Head of People, Chief of Staff. Title doesn't matter. Authority to act does.
Frustrated with AI adoption on tools you already bought, OR getting ready to buy and implement for the first time
$10-100M revenue. Services, manufacturing, trades, professional services, healthcare, operating agencies, B2B SaaS
Authority to make the grow, reposition, and hire-next calls on your team
I'd rather have 10 leaders in the room who are a fit than 15 who aren't. If any of these are you, this isn't your room.
You want a certification you can put on LinkedIn
You need benefits, comp, or employee relations work
You think AI replaces people instead of changing what they do
CLOSES JULY 31, 2026
Founding members shape what the next cohort becomes, keep the full recording library, lock The Winner's Circle membership at $1,997/yr forever, and get Year 1 of The Winner's Circle bundled in this price. After July 31, the next cohort opens at $7,997.
Founding members lock in by July 31. They spend the next six weeks bingeing the Living Library (kept up to date and refreshed every quarter, or sooner when something big shifts), running the People Potential Check on the team members they bring into the work, and submitting their org snapshot before Week 1 begins. By the time live sessions start, they walk in already armed.
After July 31, the price jumps to $7,997. Applications stay open through Aug 22 to give late registrants a minimum 18 days of pre-cohort runway. After Aug 22, the cohort closes.
Register early. More runway. Walk in ahead.
Register late. Shorter runway. Catch up fast.
You'll be first notified when founding registration opens. Kept small on purpose. First to register wins. April reads every submission personally within 48 hours.